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Now Is the Time To Embrace Video Analytics

Why Traditional Video Surveillance Is Falling Short

Now Is the Time To Embrace Video Analytics

For years, video surveillance has played a passive role in security. Cameras recorded footage, and someone reviewed the video after an incident to get answers. While this approach provides documentation, it rarely prevents problems or reduces response time. It’s not enough to protect your property reliably. 

Businesses across Harlingen, Texas, want systems that help them understand what is happening in real time so they can respond in the moment. That requires video surveillance to move from recording to analysis. Surveillance companies like Verkada are turning to video analytics to offer more proactive security measures. 

SEE MORE: Are Your Cameras Capturing the Right Footage?

How to Move Away from Disjointed Cameras 

Verkada cameras do not operate as isolated devices. Each camera includes onboard processing that analyzes video as it is captured. This allows the system to identify people, vehicles, and specific activity patterns without relying on external servers or constant manual review.

Video analytics refers to software that interprets visual data and converts it into searchable events and alerts. In practical terms, it distinguishes between routine motion and meaningful activity. A delivery truck entering a loading zone is treated differently from someone lingering near a restricted entrance after hours.

It’s this context that separates modern security platforms from legacy systems. Instead of asking someone to watch multiple screens, the system alerts security staff of suspicious activity so they can focus their efforts where needed. 

Enhance Response Times and Investigations 

Losing time could be costly to property and staff during an incident. Traditional systems force teams to scrub hours of footage across multiple cameras. This process is inefficient and often incomplete.

Verkada attaches descriptive data to video footage. Security teams can search by attributes such as person presence, vehicle type, direction of travel, or time window. This shortens investigations and makes it easy to track and counter suspicious activity. 

Recently, Verkada even extended its analytics to track events across cameras. Movement across a property can be reviewed in sequence rather than as isolated clips. For large facilities, this capability means the difference between a quick resolution and a prolonged disruption.

Alerts Keep You a Step Ahead of Bad Actors 

One of the most important advantages of video analytics is the ability to act before an incident escalates. Verkada allows alerts to be configured around specific behaviors or conditions. Examples include after-hours activity, access attempts paired with video verification, or repeated motion in sensitive areas.

These alerts are not generic motion notifications. They are informed by analytics that understand what the camera is seeing. As a result, teams receive fewer false alarms and more actionable information.

If you manage multiple sites,there’s no need for constant monitoring and you’ll be able to improve your overall response times. Security teams can focus attention where it is needed rather than reacting after damage has occurred.

Are you ready to move beyond basic video recording? Call us or fill out our contact form to get expert help with Verkada video analytics. We’ll recommend the right camera coverage, set up smart alerts, and speed up investigations with simple search tools.

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