Today, technology is moving at an incredible pace. In the world of commercial security, one of the most significant advancements is smart video analytics. Whether looking to add another layer of security and protection to your business or improve operational efficiency, video analytics can help. 

This advanced technology analyzes video content from your security cameras and turns it into actionable insights. It enables early detection of criminal activity and provides a better understanding of business operations. The result is measurable ROI across various industries. 

Here, we’ll explore Verkada, one of the exceptional brands making a significant difference to businesses in McAllen, TX. 

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How Does AI Video Analytics Work?

Verkada’s intelligent video analytics uses advanced machine learning algorithms to continuously observe video footage. Because it’s smart, it can automatically detect unusual or suspicious events. For example, it can differentiate between someone walking in front of the business and a person loitering by the back door. It can also detect unusual objects, such as a visible firearm. 

These systems provide real-time alerts, enabling companies to initiate a rapid, proactive response. These alerts may be triggered by breaking glass, vehicles entering the parking lot after hours, or unusual behavior. AI video analytics also offers crowd detection, sending an immediate notification when the camera detects more than the typical number of people. 

Over time, these systems learn patterns, enabling them to differentiate between regular activity and security threats. Ultimately, your smart security system becomes truly intelligent. 

Is Your Company Using AI Video Analytics? 

Many organizations recognize the importance of incorporating Verkada security cameras into their security plans. These cameras deter theft and other criminal activity, whether initiated by a stranger or an internal threat. 

However, some companies aren’t taking advantage of the power of AI analytics and, in the process, are missing out on improving situational awareness and gaining valuable business insights. 

The following represent two of the many ways this advanced technology enhances security and supports daily operations: 

• Customer Behavior: Retail businesses are using this technology to better understand their customers' journey. Insights include peak foot traffic times and how customers interact with products. This knowledge can help you increase sales by changing the store layout and product location. It also captures wait time, enabling better staff allocation, and improves loss prevention by analyzing customer behavior patterns. 
• Intrusion Detection: These systems immediately notify security personnel or administrators of someone attempting to enter a restricted area without authorization. Swift action in these instances can deter theft, whether intellectual, physical, or data-related.

Built for the Modern World

At Circle Industries, we partner with Verkada, the leading smart, cloud-based surveillance solution. Their all-in-one cameras deliver valuable insights and simplify surveillance management. High-resolution video quality ensures crystal-clear images that can be viewed from anywhere in the world. Around-the-clock coverage provides your business with 24/7 protection and lets you see what’s transpiring at any time.  

This system also integrates seamlessly into their access control and alarm systems, as well as Verkada intercoms and environmental sensors. Together, they create Verkada Command, a single, cloud-based platform. 

Are you ready to elevate your business’s operations and security with Verkada video analytics? To learn more about the benefits of today’s innovative security systems or to schedule a complimentary consultation, contact Circle Industries today.